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Why a yellow ribbon?

Published 3-Feb-1991 in the Denver Post
Copyright ©1991 by Ed Quillen. All rights reserved.

Frustrated by the superficial analysis of recent events, I called my favorite inside contact, Lt. Col. Ananias Ziegler (Ret.), media relations director for the Committee that Really Runs America.

Why are we supposed to use yellow ribbons? I asked. Yellow has a major image problem. To be yellow is to be a coward. Yellow fever is a hideous illness. We talk about the red badge of courage or being true blue. So why a yellow ribbon?

The subtlety of this symbolism obviously escaped you. Yellow has nothing to do with our red, white and blue troops. Yellow is supposed to remind you of the politicians who sent them there.

Which politicians?

The ones who find it easier to formulate a war plan than an energy policy. Wars are popular, at least at first. Telling people they shouldn't drive 100 miles a day just to get to work and back is a sure route to political oblivion.

I wanted to ponder that, but he interrupted.

Look, you guys in the news media have really been suckered.

You mean with the military censorship?

No. That comes with combat. But it's funny. During Vietnam, the brass was always saying the war would be over soon, but a few courageous reporters published the truth. The average American had a better idea of what was really going on than the CIA did. Now the generals say that a long struggle is ahead of us. So what's the press do?

I know, I agreed sadly. <>At every briefing, the tenor of the questions is General, please tell us the war will be over next week, so we can crucify you when it isn't.

Precisely, Ziegler said. Like some generals, the press always fights the last war. People get sick of that, which destroys media credibility.

Is that the only way the media have been hoodwinked and manipulated?

Ziegler laughed. Of course not. The war dominates coverage. What happened to drugs, which were the Greatest Problem Facing America just a few months ago? Isn't it amazing how a war allows Washington to hide such a fiasco?

When was the last time you saw Neil Bush, or any other well-groomed bank robber, on the front page? Notice how the Keating Five vanished from the national consciousness? The only homeless person in the news these days is the Emir of Kuwait. The Gulf oil slick gets much more attention than the long-term poisoning of our own homeland. People fret over the environmental effects of emissions from burning refineries -- they never stop to think that all that oil was going to be burned, anyway.

American education spends more and produces less every day. One out of every eight Americans has no medical insurance. I could go on, but you get the idea.

I did. Get people to wave flags and support the war, and maybe they won't notice anything else?

Precisely. And at the Committee, believe it or not, we are concerned about the long-term future of this country. That's why we came up with the yellow ribbon -- just remember that yellow has nothing to do with soldiers, and everything to do with cowards who refuse to face America's real problems.


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