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Attack ads from the middle?

Published 19-Jul-1992 in the Denver Post
Copyright ©1992 by Ed Quillen. All rights reserved.

My favorite inside source is Ananias Ziegler, media-relations director for the Committee That Really Runs America, and he was looking for some help the other day.

We need some cynical members of the cultural elite to work on the Bush re-election campaign, Ziegler explained, and I thought you could give us some names. In fact, you might be interested yourself. The money's pretty good.

I could use it, I agreed. But I live in Salida. The closest we get to the elite is when their Lear jets fly over; we're under the route from Santa Fe to Aspen.

Never mind, Ziegler said. We've got to come up with new versions of Willie Horton and the Pledge of Allegiance.

Tough to make Clinton a coddler of criminals, I conceded. He's executed a few murderers in Arkansas. And it will be fun to watch Bush explain how he used to meet with convicted cocaine dealer Manuel Noreiga, or how he connived at arms shipments to Saddam 'Worse than Hitler' Hussein, not to mention all the felon Reagan-appointees Bush used to hang out with.

But there's patriotism. Clinton evaded the draft.

So did Dick Cheney, Bush's secretary of defense, I noted. And there's draft-dodger Dan.

But Quayle's great on family values.

You forgot Tipper Gore, I cautioned. Now the Democrats have their own purity dingbat with a solid record of accomplishment in convincing Americans that we can't be trusted to know what we want to read or watch or hear.

Environment, Ziegler said. Arkansas's not exactly pristine, and the Boston Harbor shots worked great in '88.

Al Gore will eat your lunch on that one, I warned.

Damn, Ziegler muttered. And we've got to consider Ross Perot, the temperamental tyrant who'd disregard our constitution.

Do you want to argue that everything Ollie North did was constitutional? I asked. And if you want to hit Perot for sweetheart deals on government contracts, the HUD scandal could heat up again real fast.

I've got it, Ziegler shouted. There's the Bush strategy for 1992.

Go up the middle? I asked.

Precisely, Ziegler said. Most Americans have broken a few laws, and don't really want a totally anti-crime administration. We'll paint Clinton and Gore as zealous young Dudley Doright types, whereas Bush is an understanding man. And Perot will appear as some kind of button-down maniac in contrast to relaxed George Bush. We can even portray Bush as a tolerant sort who once hired someone with a beard. We'll show Tipper complaining about racy lyrics, in contrast to the late, great Lee Atwater on blues guitar.

But won't that be a big change for George Bush? I wondered. Sure, he was once a moderate, started out as pro-choice, but then he became rabidly anti-abortion. He's sterilized the National Endowment for the Arts. He raised taxes when he said he wouldn't, and he said 'give peace a chance' when he's gone to war twice in four years.

George Bush makes a chameleon look like the Rock of Gibraltar, Ziegler agreed. Change comes easily for him.

But what if some people complain about all his contradictions? I asked.

If you dare to point out that George Bush is shallow opportunist who'd say or do anything to win an election, we'll just attack you as a member of the dread cultural elite, and you'll be dead meat, Ziegler promised.


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