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How video on demand will really work

Published 25-May-1993 in the Denver Post
Copyright ©1993 by Ed Quillen. All rights reserved.

Technology marches forward. First TCI, the cable monopoly here and in many other captive markets, announces a fiber-optic delivery system for 500 channels. Then comes a joint venture between U.S. West and Time-Warner which could offer video on demand as well as gigabyte torrents of data.

So the oft-predicted eventual marriage of computer, television and telephone has apparently reached the courtship stage -- they're at least talking to each other, although further intimacy hasn't proceeded past light petting.

Though the technology will be complex, it's easy to predict how this work from the consumer standpoint:

Honey, don't forget that we've invited some people over tonight to watch Dr. Strangelove. Did you order the movie for 9:30 delivery?

Their line's been busy for a solid week, and when I do get through, I get cut off before I can order anything.

Let me try.

Miraculously, it gets through. You have reached the Uswestimewarnertci video entertainment order processing facilitization system. If you are calling from a rotary phone, hang up now because we won't do business with people we'd have to talk to. Now enter your requested delivery time in military format.

Hmm, 9:30 would be, 12 plus 9 is 21. Punches 2130.

And now the desired delivery date in YYYYMMDD form.

Punches the numbers.

You want your film at 2130 hours on 1998 May 25. Press pound sign if correct, any other to enter new date and time.

Presses pound sign.

Thank you. Now please spell out the film title. Use 7 for Q and 9 for Z.

DR STRANGELOVE

Sorry, but we have no DR STRANGELOVE. Please try again.

DOCTOR STRANGELOVE

Thank you. Your checking account has been automatically debited $27.38 at this moment.

But at 9:30, as the guests are gathered expectantly, nothing appears on the anointed channel. Call the service department. After 14 tries, a human voice answers and hears the problem.

That sounds like a problem in your controller software. Click.

Call the software company. Definitely a hardware interrupt conflict. Call your HDTV manufacturer.

Another call. It's the cable between the optical converter and the decoder. Try swapping that out.

And so, as this household deals with a system that combines the sympathy of the old phone company with the accessibility of the computer industry and the altruism of the cable industry, we mercifully draw the curtain here. You can catch the rest on Divorce Court.


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