< PREVIOUS ]   [ 1997 Index ]   [ Ed Quillen HOME ]   [ SEARCH ]   [ NEXT >


Cultural tourism for fun and profit

Published May 6, 1997 in the Denver Post.
Copyright ©1997 by Ed Quillen. All rights reserved.

Last week we had absolutely no time to leave town, so Martha and I left town anyway, to attend a conference called Seeing and Being Seen: Tourism in the American West on May 1 and 2, put on by the Center of the American West, which is connected to the University of Colorado at Boulder, which in turn is somehow connected to Colorado.

Although certain speakers were about as exciting as watching nails rust, others were informative, even to those of us who lack any college degrees, let alone advanced ones. One such speaker was Rebecca Martinez Grandbois, director of tourism for the Jemez Pueblo in New Mexico.

She explained that the Jemez people have sacred dances which hold deep sacred meanings for the participants. The dances, in fact, are participatory rituals and are not designed to have spectators.

However, tourists visiting pueblos expect to see dances, and so to accommodate them, the Jemez people perform other tribes' dances which hold little if any meaning to the Jemez.

Well, I understand perfectly the desire to extract money from tourists, and I've seen all manner of genuine Colorado Rocky Mountain souvenirs that came from Taiwan. Industrial tourism apparently works about the same in all cultures.

Further, I wouldn't know an authentic Jemez dance from an authentic Hopi dance, and if I just had to see some Indians dancing to feel as though I'd acquired an authentic New Mexico vacation experience, it really wouldn't matter if they were doing the Mashed Potato to Louie, Louie. If the tour guide and my guidebook assured me this was all authentic culture, I'd doubtless believe it.

Then some other speaker observed, disparagingly, that perhaps the best-known Indian dancers were the Koshare, the Boy Scouts from La Junta.

That's where I started getting confused. If it's okay for the Jemez to perform some other tribe's dance, then why isn't it okay for the La Junta boys to perform some other people's dance?

Where do we determine authenticity? And if I happen to admire a dance for the grace and precision of the performers, rather than as another experience to add to my multi-cultural collection, why do I care what culture the dance came from?

This could have been an interesting line of inquiry, although no one pursued it. But it did make me realize that, as outlanders visiting the People's Republic of Boulder, we were to some degree engaged in cultural tourism -- that is, we were visiting another culture to observe its customs and ways, and presumably becoming better-rounded, more-tolerant people in the process.

And so, I present certain observations of the Boulder culture from the perspective of the Rube & Hayseed Culture:

· When a traffic signal turns red there, it signifies that drivers should accelerate. Here drivers usually hit the brakes when they see a red light before them.

· What we call trash cans are known as recycling bins there, and they're quite picky about what goes where. I suspect this is some totemistic behavior, instilled by a shaman shortly after birth, but I did not have time to find out more.

· One speaker talked about how dominant cultures will appropriate items from other cultures. For generations out here, people have put rings in pigs' noses and branded and tattooed horses and cattle.

Something in the process of cultural appropriation must have slipped a gear, though, because there, instead of applying nose rings, brands and tattoos to the livestock, they apply these to themselves. Weird.

· The linguistic differences between Boulderese and Rural Colorado English are generally quite predictable -- our blind is their visually challenged, our disabled is their differently abled, our brutal murder is their tragic incident, etc., with one notable exception.

They were talking about the loss of traditional jobs in the rural West -- mining, logging, agriculture -- and referring to those who lose such employment as unskilled.

Now, I wouldn't use the term unskilled for anybody who could timber a stope, rig a choker or field-repair a baler with baling wire. I'd say they were skilled, but there just isn't much of a market these days for their skills.

So I was quite surprised that in Boulder, my neighbors here would be stigmatized as unskilled rather than more respectfully described as differently skilled or economically challenged.

I guess that's the value of cultural tourism -- just when you think you've got these bizarre native customs figured out, they find a way to surprise you.


< PREVIOUS ]   [ 1997 Index ]   [ Ed Quillen HOME ]   [ SEARCH ]   [ NEXT >