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Actors should be good at politics

Published 19 October 2003 in The Denver Post.
Copyright ©2003 by Ed Quillen. All rights reserved.

Ever since Arnold Schwartzenegger's victory in the California recall and replacement election on Oct. 8, we've been treated to anguished whining about how the country must be going down the tubes, what with glittering but shallow show business personalities invading the solemn precincts of political deliberation.

If there was a time to worry about this, the time has long past. Note that in modern America, campaigning for high office, as well as public performance in that office, consists of persuasively delivering lines that someone else wrote.

That wasn't always so. Thomas Jefferson wrote well but spoke poorly, so President Jefferson never delivered a speech to Congress. He wrote his annual State of the Union address, and a clerk read it to the assembled House and Senate.

Now specialized clerks write the message, and the President delivers it. This has been true since 1921, when President Warren G. Harding engaged a speechwriter, one Judson Welliver, as his literary secretary.

Speaking lines that somebody else wrote is exactly how actors earn their livelihood. So why is it surprising that actors do well in modern politics?

Our Founding Fathers tried to reduce the influence of show business -- that is, the necessity to entertain a crowd -- when they devised the federal constitution.

As written in 1787, only the U.S. House of Representatives was directly elected. U.S. Senators were selected by state legislatures, not public vote. Judges were appointed by the President and confirmed by the Senate. State legislatures would select an electoral college to elect the President; this electoral college would presumably be a group of sages who would consider character and issues and what was best for the country, not who was most telegenic. In those days, men stood for office; they didn't run for office.

But even as early as 1824, during Andrew Jackson's first campaign for the presidency, there were torch-light parades and brass bands, along with barrels of free whiskey. Critics then denounced this as vulgar spectacle, mere pandering to the mob, when the preferable course was to engage in rational debate about contemporary issues facing the Republic.

Granted, there really wasn't such a thing as show business in those days, but as soon as there was a movie industry, it connected with American politics.

About a century ago, a fellow named Thomas Dixon wrote a novel. He sold the movie rights, but the resulting film was so widely denounced that he wanted to get someone respectable, an old college friend, to praise the production. The novel was called The Clansman, the movie was D.W. Griffith's The Birth of a Nation, and the old college friend was Woodrow Wilson, president of the United States, who commended the racist epic as writing history with lightning.

Thus an infant Hollywood could stave off criticism by hustling a presidential endorsement. A few years later, Hollywood entered California politics in a serious way.

In 1934, Upton Sinclair won the Democratic nomination for governor in California. He was famous as the muckraking author of The Jungle, a novel about the meat-packing industry that inspired federal regulation. He was also more or less a socialist, and his EPIC -- End Poverty in California campaign alarmed the state's rich and powerful.

The Los Angeles Times denounced him as a menace who would sovietize California and destroy her business and industry by confiscatory taxation. but as one biographer explained, the most effective anti-Sinclair campaign was that of movie mogul Louis B. Mayer. who issued newsreels with fake interviews with bewhiskered actors voicing their enthusiasm for EPIC in Russian accents. Another newsreel showed hired actors, posing as hobos, poised near the state line, just waiting to come in and mooch off the taxpayers once Sinclair got elected.

By constructing faked scenarios, and presenting them as sober representations of reality, Hollywood was able to insure Sinclair's defeat.

That's just a start on the connections and mutual influence. Joe Kennedy, father of the president, owned a movie studio for a while, and of course there's the career of Ronald Reagan. Democrats go to Hollywood for money, and legislators respond to contributions by extending copyrights for the profit of the studios.

So enough with the hand-wringing. Schwartzenegger may not understand private business all that well -- does anyone else remember his failed Planet Hollywood restaurant chain? -- but these days, actors may be the ones who best understand our political machinery. After all, they're good at being mouthpieces.


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