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Electoral optimism

Published 25 July 2004 in The Denver Post.
Copyright ©2004 by Ed Quillen. All rights reserved.

Perhaps this trend started in early June with the death of Ronald Reagan. Pundits searched for good things to say about him and often found optimism among his virtues. Shortly thereafter, someone important proclaimed that in all American presidential elections, the candidate who displays the most optimism will win.

Since then, we've been subjected to a barrage of commercials which attempts to portray John Kerry as an optimist and George Bush as a pessimist, or Bush as a sunny optimist and Kerry as a dour pessimist.

For instance, there was a spot which started with a narrator who intoned, behind the image of a frowning Kerry, Pessimism never created a job. Then comes our upbeat President Bush: I'm optimistic about America because I believe in the people of America.

Does all this mean anything?

You have to start with the premise that anyone running for president is an optimist, in the sense that he believes things can get better in the future -- if he is elected, of course.

Nobody is going to campaign on Our country is sliding downhill. Our economy is collapsing, most of the world hates us, disease and poverty are growing, more and more Americans are fat and lazy, and there's nothing we can do about it, and so you should elect me.

In other words, even Ralph Nader, who can appear as gloomy as a winter overcast, is optimistic -- he certainly sees problems, but he also proposes ways to fix them.

But how much optimism is appropriate? When Winston Churchill became prime minister of Great Britain in 1940, his nation's very survival was threatened by Germany, which was bombing London and threatening an invasion.

Churchill did not talk about his optimism. He said his country faced an immense challenge and a hard struggle, and he had nothing to offer but blood, tears, toil and sweat. In other words, he was honest with the British people about what lay ahead.

That was Britain, though, and it should be noted that Churchill was turned out of office after the war.

In this country, does the most optimistic presidential candidate always win? Four years ago, it was pretty much a dead heat. In 1996, well, just about anybody could sound more optimistic than Bob Dole, who came across as an old grump even though he had a marvelous sense of humor.

In 1992, Bill Clinton beat an incumbent by constantly pointing out that We can do better than this -- certainly a more optimistic message than Bush the Elder grumbling about Bozo and Ozone. But in 1988, Bush the Elder positively glowed in comparison to dour Mike Dukakis. And then we're back to Ronald Reagan, the Supreme Optimist, who got into the White House by defeating Jimmy National Malaise Carter.

So maybe there's something to the Greater Optimist Theory of Presidential Politics, at least in the past quarter-century. Go back much farther, and you run into people like Calvin Looks like he was weaned on a pickle Coolidge and Thomas I tremble for my country when I reflect that God is just Jefferson.

Given the current trend, though, we'll doubtless be subjected to more explanations coming from various spin doctors which detail how their candidate is the more optimistic fellow, and therefore deserving of our vote.

But on a personal economic level, I'm worse off than I was four years ago, and so are most of my friends here. Even so, there might be grounds for optimism, based on what I learned from a printer about 25 years ago.

He was in the habit of eating breakfast every day at Neil's Cafe, a diner in downtown Salida that closed long ago. To put it mildly, Neil's did not enjoy a reputation for excellent food. Just walking by the place could make your arteries start clogging, and the coffee made you wonder whether the old creosote plant north of town had resumed production.

So I asked him why he ate there every morning.

It means I can handle whatever happens at the print shop that day, he explained, because When you start your day at Neil's, you know the rest of the day has to be an improvement.

That seems like a possible reason to be optimistic; after the past four years, just about anything has to be an improvement.


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